How to Have a Spiritual Experience

There is this popular idea within culture that sometimes people must undergo some sort of enlightening experience or a so called spiritual awakening. Some people seek to do this with drugs while others want to discover a process that can be followed without drugs to reach some ultimate enlightenment. In either case, they want to fully encounter all of the blissful symptoms and keen awareness that is supposed to come along with such an experience. So the question begs, how does one have a spiritual awakening? How do we reach enlightenment? I want to use this post to touch a bit on this topic using my own experiences and ideas.

 

Why Do You Need a Spiritual Awakening?

We have all undoubtedly heard stories of those who have had some sort of awakening experience or have reached an enlightened state of being, suddenly. However, what we also tend not to hear about is that a sudden and overwhelming experience is not necessary to go through, and often times it can be short lived.

I, personally, have felt short term experiences which allowed me to feel as if I was in a state of bliss (that’s the best word to describe it). All of them lasted a week or less and were ‘achieved’ without drugs. While these experiences felt important at the time, and allowed me to dig deeper into trying to crack the code of making that feeling permanent, they weren’t necessary to experience the truth of each moment.

What do we need to awaken to? This is the question I want to ask to you. If we assume that we need to experience profound and almost drug-like experience, in order to become enlightened or feel at peace or whatever. Then, we have set a goal that we must work to reach. We have to undergo a process of becoming something or learning how to trigger the experience that we wish to feel. As spiritual teachers such as Eckhart Tolle and Nirmala are fond of asking in their own ways, “Is there something wrong with this moment?”

Why are we chasing the experience itself instead of becoming centered with the moment and allowing it to be as it is? Are we simply in love with the process of working towards it? Do we just want to experience the symptoms of an awakening and escape the seemingly mundane tasks of everyday life?

When we put forth the goal of achieving spiritual enlightenment, it immediately sends this achievement off into the future. Who knows whether or not we can ever reach this lofty ideal BUT it does take our awareness off of the present moment. This creates the thought that we cannot achieve some inner peace or stillness until that unknown date in the future. The reality of our experiences is set in this moment and this is how you get to some understanding of what is true.

Seems boring, right? What if you’re looking around and you don’t see anything going on around you? Or what if you’re looking around at a busy street and seeing everyone moving rapidly and lost in their own thoughts? Our mental conditioning wants something to happen, we want to be stimulated, and have some completely divine experience. It doesn’t always work out that way, and it is more of an allowing of things to be, rather than trying to force something memorable to occur.

Besides, in wanting a memorable experience, what are we really after? An actual transformation or something that is more ethereal and overwhelming? Do we want a memory of our spiritual transformation, which we can play back again and again in our minds as if it were a favorite film? Memories are highly edited versions of what has occurred (or what we think has occurred) in the past and each time that you play back the memory, it may get further and further from the truth of the experience.

Each successive moment is another opportunity to get sucked back into our conditioning and lose touch with awareness. That isn’t to say that our awareness or our being ever disappears, but we can become almost unconscious to its presence at times.  As such, each moment is also an opportunity to increase our awareness and get in touch with the truth.

Getting in touch doesn’t need to be going into some deep meditative trance, rather, it can simply be an awareness of any sensory inputs, emotions, thoughts, or any other feelings one may be having in the moment. The goal isn’t to become free of thought or free of emotions but instead allow them to be, observe and bring awareness to them, and ultimately let them go.

For example, if a feeling of anger arises do not become identified with that feeling as if it is you. Allow the anger to be, feel it, and question what that feeling is? Why did it arise? Is what triggered this feeling, actually a big deal? Is it simply a reaction of the ego? Does this rage ultimately matter? It does not, it is just passing through, and the anger can only set up camp in your mind/body if you let it.

Living in the Ether versus the Real World

Just because we have an awakening, doesn’t mean we can neglect the reality of our life situation. Could you imagine what would happen if everyone went and lived the life of a monk? What would get done? How would society function? Would people have to abstain from sex, in order to meet some ascetic ideal? Would that be the end of the species?

It is simply not practical for our survival, to sit around meditating and chanting all day, in order to reach some enlightened realm. I also feel, that this  scenario or something equally nonsensical like people expecting to become awakened and have some super powers as a result, just isn’t realistic. Food still has to be grown, life still has to be created, and jobs still need to be done in order to keep everything running in our society. Enlightenment isn’t some woo-woo esoteric type of thing, which requires you to purchase endless training and ‘power crystals’.

The ‘truth’ as so far as it lies in each moment is gained by bringing our awareness to each moment. Sometimes, this process is effortless, it just happens while you’re in sort of a flow state. Other times, your senses are overwhelmed with the massive information influx of your day to day life and it takes a concerted effort to peel back the layers of noise and allowing your awareness of each moment to take over. We can get caught up in the extremes of life but becoming aware and present is the way to snap back towards the center of experience.

 

Emptiness, Being, and Nihilism

Also note that, this process can be scary for some people because it rids them of their identity and makes them recognize that they are not truly their bodies, their job titles, their family names, etc. and instead are fundamentally an awareness. Delving into each moment in this way, can make it seem as if the world/your mind is truly empty, which can lead some down the path of nihilism or avoidance of experiencing these moments all together.

That’s a short-sighted approach to take, I’ve learned. Just because you search for the ‘truth’ or some meaning you can prescribe to human experience and all you find instead is an empty ‘awareness’ doesn’t mean that it was a fruitless journey. That emptiness contains nothing yet it is still something, its a space that is fundamental to the universe as a whole, which is rather beautiful in a way and speaks to a oneness that connects everything.

If this direct sensory experience is all we currently have, then why not make it as fun and enjoyable as possible? Accepting the moment doesn’t mean you have to accept life as it currently is…life is always fundamentally changing, so it never is the same in the first place. Things may not be ideal and the ideal is never what we expect it to be but we can still bring our awareness to the moment, give it space to be, even when the moment isn’t what we currently want to be doing.

How to Become Present

Allowing yourself to become present to the moment is a matter of allowing your awareness to be focused upon the moment. An easy way to begin is through the use of your physical senses first, before moving on to thoughts. The world around you is processed as information through your various nerve endings and into your brain. Pay attention to this information. Thought can often get muddled together with this information because of our past interpretations of the information which our senses brought in. A thought or memory can then be replayed, and seem as if it is real, even though it is simply a concoction of old data we’ve collected about the world.

What do you see around you? You don’t need to label it or make any judgments about it, just observe the visual sensations that your eyes are taking in.  Recognize that even when the room appears to be stagnant, things are constantly changing on a molecular level and in each passing moment, the room is fundamentally not the same as it previously was. Our eyes aren’t so finely tuned as to be able to pick up changes on the molecular or atomic levels or even with certain changes in the light.

Sound is another experience which we can bring our attention to next. It can be one of the most distracting of the senses and for that reason is why so many like to meditate in a silent room or with some background music, so that they are able to focus and not be constantly distracted by jarring noises. Becoming aware and present to the moment doesn’t require specialized auditory conditions. In fact, simply surrendering to the various sounds and noises of your environment is often enough to become present to the moment.

Through the use of tools such as meditation, we can simply allow the moment to be as it is, and develop a greater and greater skill at allowing this to happen until it becomes almost effortless. The mind is full of chatter and beginning meditation practitioners may notice that it takes them a long time into their session to stop getting sucked into each thought as it comes about. That’s okay, it still happens to me too, the key is to stick with it and allow that silent awareness to come into focus.

 

 

Shifting awareness levels

A favorite thought experiment of mine has been to view my experience with the world as being sort of like a microscope. I can magnify my attention and awareness on certain things or I can zoom out or indeed even back away from the microscope completely. Being in a highly magnified state, so to speak, can be great for working on an individual project but it can also easily become a negative when we begin to identify with our thoughts or become completely egoic or lose ourselves from the bigger picture of our lives.

On the flip side, stepping away from the microscope and taking on a ‘universal’ perspective can be great for becoming aware of the ‘oneness’ of life and how small we are as individuals compared to the larger configuration BUT it isn’t so good for tackling practical day to day matters…which are a fact of our modern lives. The ‘spiritual awakening’ which many people have experienced occurs on this level of thought and like so many other things can become addicting to want to stay on this level constantly. However, time still marches forward and as a practical matter, it isn’t always beneficial to stay at this level of awareness.

We still have biological and societal needs that are required for keeping the human experience going. One doesn’t have to take our daily tasks as a super serious affair, rather, we can allow ourselves to experience each successive moment without labeling it our creating an overall narrative about it. Whether a man works in an office or on an oil rig, he can do the physical and mental tasks which his life circumstances currently require, without creating an identity around it and putting it all aside when the tasks are complete.

I have found that in my own life, there needs to be some sort of balance between the interplay of my societal tasks/duties, my biological underpinnings, and having the conscious awareness to recognize the shortness of it all. It’s this balancing act that has made my life so much more enjoyable over the past 5-6 years. I’m not stuck in the pure societal mindset that had me feeling lost, depressed, unable to enjoy my work, etc. I’m not falling into the pure biological either, though I still enjoy sex, food, and the like…it doesn’t keep me in a never ending cycle of more and more. At the same time, I haven’t had to follow the teaching of some yogi, attend seminars, go meditate in the mountains in some pursuit of truth…it’s right here, whenever I’m ready to face it. Wouldn’t it be a sad fact for humanity if this so-called enlightenment was only available to the rich and leisured classes? I don’t want to be pulled to far into either direction and spend my life chasing something that isn’t really there. I want to enjoy this life for whatever it is and for however long I am allowed to. That’s it and that’s my truth of a spiritual experience.

Amazon Marketing Service for Kindle Authors

One fantastic way to generate (eventually) passive income online is through ebook sales. The most popular platform for this is Amazon’s Kindle, which allows self-published authors to easily upload and distribute their writings to potentially hundreds of millions of customers around the world. The main obstacle? Actually, getting the word out about what you have written, and getting people to plop down the cash and download your book. This can be extremely difficult if you don’t have a built in audience who can get you those initial sales, reviews, etc. to push your Kindle book to the top of the category rankings. So, as an alternative or complement, you will need to have a marketing campaign to drive sales and one specific way to do this is creating a campaign through Amazon Marketing Services. In this post, I want to share my experiences thus far with AMS, my campaign strategy, and if I think it is a platform worth using for other self-published Kindle authors.

 

Self-Publishing on Kindle

So, over a year ago, I published my first ever ebook and uploaded it to Kindle. It is a short book in the dating niche, geared towards men in the 18-30 age range. I never expected to make a ton of money off of it, certainly not a living wage, as I set the sale price at $2.99. Essentially, I’d be making roughly $2.06 per each copy sold. Not exactly a blockbuster wealth creator, but selling even one copy per day would generate $751.90 a year in pre-tax income, which is equivalent to having a $25,000 dividend stock portfolio yielding 3%. Sure, it’s not going to make me rich but it is a few less dollars I’d need to worry about making.

Now, this is to be the first of multiple books that I was to publish. As such, I wanted to use this one as a sort of flyer, to test out marketing and the best way to go about selling lots of Kindle books. For the first few months, I did some marketing on forums related to the topic, by answering specific questions or problems guys were having for free and then offering further advice through the purchase of my book. This direct strategy worked in getting the ball rolling on my book sales, but it wasn’t ever huge.

I would sell 10-20 copies per month using this strategy, which cost me more time to implement, and obviously didn’t yield big returns. It did however, drive sales for months on end and get me my first three reviews. BUT, the one thing that I had failed to accomplish is to create an organic stream of purchases on the Amazon platform itself. My book failed to appear on other Amazon sales pages in the ‘Customers who bought this item also bought…’ section, which is how book sales can begin to really grow organically and spur demand well into the future.

After a few months of this, I let my direct marketing strategy lay fallow, and sales began to slip to 1-2 copies sold per month!  I basically gave up on this book and publishing other Kindle titles in the near term to focus on other projects which would garner me a better return. It wasn’t until I started researching alternative advertising options for a client of mine that I even knew that Amazon had its own ads service, it hadn’t even crossed my mind.

 

Creating an Ad Campaign with Amazon Marketing Service

It finally clicked in my head that I should try advertising my book using AMS and see if I could push my book into the realm of being a consistent seller. Now, I knew right off of the bat that turning a profit off an ad campaign by selling a $2.99 book, probably wasn’t going to happen. The conversion rate would have to be really high in order to keep up with the cost per click. Yes, going into it I knew that I was going to lose money on advertising (at least initially).

My real goal with the advertising was to drive sales in order to get even more reviews and hopefully get my book on other Kindle books ‘Customers also bought’ section in order to finally reach escape velocity. I want a stream of royalty income that I don’t really have to do much in order to maintain and builds on itself with time and sort of snowballs in the same way dividend income would. Losing some money in the short-term was an investment in the long-term profitability of the book, which can be bringing in the cash years and years down the road.

The strategy for this first month of campaigning was not to push sales in any way possible. I wanted to isolate this book’s sales solely through Amazon Marketing Services. That way, I could see the type of results I should expect without me influencing the sales through more direct methods of promotion (which I will get to starting up here soon).

My advertising strategy was to have a specific and appealing ad targeted at who I knew my audience would be (18-30 year old men). This meant that I’d have to search out that audience and not waste time promoting on pages geared towards women or business folks or history buffs. I had to break things down and find out exactly what books guys were buying within the dating/romance/sex/personal development niche and run my ads only on those Amazon product pages.

In order to launch a campaign, you have to start with at least $100, which is what I put in to start. I spent a few hours looking up other books that were related to mine and decided to run my ad on about 25 other product pages (which I later expanded to 35). I opted to spread out the spending over a 30 day period rather than trying to go through the $100 as quickly as Amazon could spend it. A steady trickle seemed like the best option.

 

My Advertising Campaign Results Thus Far

What shocked me for the first 5 days or so of the campaign, was that, my conversion rate was staying in the 18-20% range the entire time! This meant that I was almost breaking even and it seemed that running the campaign would only cost me about $4-5 for the month after profits, which would have been awesome, all things considered.

I then upped my campaign amount to $200, figuring that I could probably capture more sales. What actually happened is the during the following six days, I sold zero copies. Not one stinkin’ sale for almost a week. Amazon actually couldn’t even spend my whole $200 budget allowance because there simply wasn’t enough traffic in these category of books, even if there is a huge market of potentially interested buyers…just not as many on Amazon as I would’ve thought. I spent just over $100. It appears that going to directly to my potential customer base is going to have to be apart of any strategy to push sales.

28 days in…

20 copies sold

246 clicks

8.13% conversion rate

 

Is It Worth It for Kindle Authors to Use Marketing Services?

It honestly depends on your specific book. In my case, I do still think that it is worth it as a part of an overall strategy of selling Kindle books, and can definitely help sell more in the future. 8.13% is a damn good conversion rate, in my experience, especially when these people aren’t specifically looking for my book. This is a total blind buy for them. I did have that long period of six days with no sales but it has been pretty consistent otherwise, so perhaps, a 12-15% conversion rate would be doable in an average month with more positive customer reviews and whatnot.

The real question is the long-term effects and whether or not I can get my book featured on other product pages to generate more random sales on a daily basis. All and all, I’ve put about $60 into when figuring my book sales and getting 2x points from American Express by charging my ad campaign to my card.

If I had a more expensive book in the $5-7 range I’m sure I’d at least break even each month.  Alas, I kept it cheap for a reason. I am going to do at least one more month advertising and seeing if I can help get this over the hump. Again, this single book isn’t going to make me rich but I am determined to make it a piece of the puzzle.